This is a flyer from the Shoop Shoop, a 1970s sound system run by local mover and shaker Mike Horseman and his business partner and friend, Dick Hebdige. Whilst helping out with the Shoop Hebdige was also a postgraduate at the Centre for Contemporary Cultural Studies. As an adolescent in London he become heavily into the mod scene and when hejoined the Centre he decided to write about the phenomenon of youth subcultures for his MA thesis. He was eventually commissioned to write a book on the subject, much of the research for which he did amongst the mods, Rastas and later the punks who attended his sound system. Subculture: the meaning of style remains one of the seminal studies of post-war British youth culture.