This is a flyer from the Shoop Shoop, a 1970s sound system run by local mover and shaker Mike Horseman and his business partner and friend, Dick Hebdige. Whilst helping out with the Shoop Hebdige was also a postgraduate at the Centre for Contemporary Cultural Studies. As an adolescent in London he become heavily into the mod scene and when hejoined the Centre he decided to write about the phenomenon of youth subcultures for his MA thesis. He was eventually commissioned to write a book on the subject, much of the research for which he did amongst the mods, Rastas and later the punks who attended his sound system. Subculture: the meaning of style remains one of the seminal studies of post-war British youth culture.
This is the front cover of the Centre’s annual report for the period 1972-1974. The annual reports were important for the Centre because they were a way of explaining the kind of research that students and staff members were involved in – what cultural studies was. Cultural studies as a field of study never really existed before Richard Hoggart established the Centre in 1964. By the time this report was published ten years later, Stuart Hall has been appointed director of the Centre following Hoggart’s departure to go and work for UNESCO. The front cover of the report is interesting because it reflects the Centre’s growing interest in youth cultures – groups like the mods, rockers and later the punks. This interest was reflected in ground-breaking publications like the jointly authored Resistance Through Rituals (1976) and Dick Hebdige’s Subculture: the meaning of style (1979) and will be returned to as part of this summer’s exhibition to mark the 50th anniversary of the Centre’s establishment.